ECOVER 100% ECOLOGICAL WASHING POWDER - STEAL OUR FORMULA

ECOVER Concept Director Peter Malaise once said, "If even one of the major brands adopted our formula it would make a huge impact on the environment”. With commitment like that, what else can you do than publish said formula – so that any other company could start making their own eco-friendly washing powder. We put it on billboards wherever it would get the most attention, including right opposite Unilever's HQ. And even sailed it around the world in an eco-friendly boat.

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