THE REAL TIME FOOTBALL SHOW FOR THE SECOND SCREEN
The second screen sports campaign that Twitter itself used as a benchmark on how to do sponsorship. Share the Sofa proved there was more to sponsorship than slapping your logo everywhere. To this day, it’s the only social media campaign we’ve worked on that taxi drivers have heard of.
THE SOFA THAT TRAVELLED THE WORLD
By turning a nine month social media campaign into a series of shows, we gave ourselves fresh opportunities each week to experiment and improve. To try new characters, techniques and formats. And bring to life the Heineken way of watching the game around the world.
tHINKING UP STUFF LIKE THIS EVERY THREE MINUTES
We needed lots of visual content to stand out amongst a barrage of game-related tweets - but that content needed to be live, and play automatically inside Twitter. That meant using Vine - which at the time was still restricted to what you could shoot with an iPhone, there and then. So we couldn’t pre-produce any content. And each new show meant 90 minutes of relentless live improvisation.