aXA BANK: Unstable world

Isn’t the whole point of having money to make your life more stable? In the summer of 2008 this seemed like a boring idea for a bank to build a campaign around. But then the financial crisis hit. And the very week its two main competitors had to be bailed out, this commercial went live. And made AXA Bank seem very interesting indeed. 



As consumers’ money flowed out of other banks, we looked for ways to help it find its way to AXA’s savings accounts. Over 12 months we created a number of special builds and creative print to keep the PR going.